Business report: Competitive Performance by New Improved Processes and Products

ASSIGNMENT QUESTION:

Write a Business Report of 2,500 words to the following brief:

There can be little doubt that those activities which contribute to the efficient introduction and exploitation of new improved processes and products are extremely important for the competitive performance…” (Freeman, 1989)

“Some companies have acknowledged that there is enhanced corporate reputation to be gained through recognizing that capitalism will be most successful when it cares for its customers, its producers, the environment and the communities in which it operates.” (McIntosh, 1998)

Innovation and business ethics are sources of competitive advantage and key concepts in business practise. Using one of the five companies shown below:

 • Assess the impact of innovation on modern business organisations.
Assess the impact of business ethics and corporate social responsibility (CSR) on modern business organisations.

Companies:
 • WPP PLC
•  BURBERRY GROUP PLC

• DIXONS CARPHONE PLC

 • HALMA PLC

• BIG YELLOW GROUP PLC

ASSESSMENT CRITERIA AND GUIDANCE:

The assignment must be completed as a Business Report, which should demonstrate:

 • Knowledge and understanding of relevant modern business organisations and business concepts (Innovation 25 marks, business ethics and corporate social responsibility (CSR) 25 marks = Total 50 marks).
• Research, analysis, and application of business concepts to relevant modern business organisations (Innovation 20 marks, business ethics and corporate social responsibility (CSR) 20 marks = Total 40 marks).
 • Academic skills (10 marks)
Total 100 marks

The report should clearly discuss and explain the main key topics from the relevant lectures on organisational aspects of business, innovation as well as business ethics and corporate social responsibility (CSR) and their corresponding explanations in Chapters 1, 6, 9 & 10 of the module textbook Business in Context (Needle, D and Burns, J, 2019). For further reading and academic sources, see below.

Use the key lectures, module textbook chapter topics, and your own independent research to explain the use of innovation and business ethics and CSR in modern business organisations from an environmental, organisational, or strategic perspective

Research and critically assess both the company’s innovation and business ethics/CSR strategies. With real-world company data and examples, assess the extent to which they contribute to the company’s competitive advantage and success. For example, you could apply Carroll’s pyramid of corporate social responsibility.

References and formatting guidance:

 Follow the recommended report structure. Include separate sections under subheadings, with an introduction and conclusion, that are consistent with the two topics listed in the question. The word limit is 2500 words, not including the table of contents, tables, diagrams, reference list, and appendices. You must use Harvard Referencing (with in-text citations and reference list). Check spelling, formatting, graph labels before submission to avoid loss of marks here.

READING REQUIREMENT:

Needle, D, and Burns, J., 2019. Business in Context. Cengage Learning. (Chapters 1, 6, 9&10).

Morrison, J., 2020. The Global Business Environment: Towards Sustainability? London: Macmillan Education UK. (Chapters 9, 11&12). Boddy, D., 2019. Management: using practice and theory to develop skill. Eighth edition. Harlow, England: Pearson (Chapters 5&13).

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