Explain the importance of the marketing planning process in the context of organisational and marketing objectives

Your Manager is keen to raise the profile of the marketing department within the

organisation and as a result drive improvements to the marketing planning process. The

importance of marketing planning has therefore been included on the agenda for the next

management training day. In your role as a Marketing Assistant, you have been asked to

produce the presentation material for your Manager to deliver at the management

training day.

For your own organisation, or one of your choice, produce a maximum of TWELVE

slides, each with speaker notes, covering the following areas:

 explain the importance of the marketing planning process in the context of

organisational and marketing objectives

 identify the purpose and structure of a marketing plan in the context of the

organisation’s mission statement and business plan

 explain how internal and external marketing audits are undertaken and how they

contribute to developing the plan

 describe how the extended marketing mix is used by the organisation within the

context of its marketing plan

 recommend appropriate measures for evaluating the implementation of the marketing

plan.

Word count: 1,500 words maximum, excluding relevant appendices

Appendix

 Provide a brief background to the chosen organisation, its customer base and

product/service offered (two sides of A4 maximum, no marks allocated).

Task One Marketing Principles

25% weighting

ASSESSMENT CRITERIA AND MARK SCHEME

Assessment Criteria Marks

Available

CAM

Examiner’s

Mark

CAM

Moderated

Mark

Explanation of the importance of the marketing

planning process in the context of organisational

and marketing objectives

4

Identification of the purpose and structure of a

marketing plan in the context of the

organisation’s mission statement and business

plan

5

Explanation of how internal and external

marketing audits are undertaken and how they

contribute to developing the plan

5

Description of how the extended marketing mix

is used by the organisation within the context of

its marketing plan

4

Recommendation of appropriate measures for

evaluating the implementation of the marketing

plan

4

Format and Presentation

 Relevance to the tasks

 Use of supporting concepts and frameworks

 Professional tone and required format

 Harvard Referencing

3

Total Mark 25

PLACE THIS ORDER OR A SIMILAR ORDER BELOW TO GET AN AMAZING DISCOUNT. See also, capstone project assignment help in UAE, UK, USA