Market Segmentation, Targeting, and Positioning Analysis

Segmentation, Targeting, and Positioning Analysis 

Develop a target market using at least three bases of segmentation for the model of smartphone that you currently own (or one that you would own if you could). Be sure to list the specific variables related to each base of segmentation to identify the target. You should have at least one variable for each base, but you could have as many as you want to list. Use the format below as an example and be sure to use it exactly. 

brand and model of phone selected 

Base of Segmentation 1 

<variable 1> 

<variable 2> 

Base of Segmentation 2 

<variable 1> 

<variable 2> 

Base of Segmentation 3 

<variable 1> 

<variable 2> 

positioning

Briefly discuss how the product will be positioned relative to this target market. 

Here is a specific example using a fictional product; this is what your final written assignment should look like. 

Target Market for Brand X Widgets 

psychographics 

<values> desires sustainable products and brands 

<lifestyle> buys new, innovative products first; always needs to be cutting-edge 

behavioral 

<purchase method> only shops online; does not do business with brick-and-mortar stores 

<purchase frequency> buys a brand-new widget every two years 

geographic 

<population density> lives in the top three most-populous cities in the United States: New York, Chicago, and Los Angeles

positioning

Brand X will be positioned as the most innovative and sustainable brand on the market. Our consumers will enjoy the most cutting-edge technology while minimizing waste.

PLACE THIS ORDER OR A SIMILAR ORDER BELOW TO GET AN AMAZING DISCOUNT. See also, capstone project assignment help in UAE, UK, USA