MKT 3596 Application Paper II Assignment – Discuss your selected Micro-Influencer and their social space in terms of their personality, back-story and cachet. What factors have made him or her into a trusted influencer whose opinions carry weight within the social community?

This is the second individual assignment of this course and accounts for 10% of the overall course grade. You may consider it as a take-home exam and perform in-depth research and analysis to prepare a thorough, detailed and well thought-out answer.

The title of this application paper is “The Role of Micro-Influencers in Social Media Branding and Marketing”.

In recent years as social media has exploded, there has been a veritable surge in the number of influencers in many niche categories – typically, they are seen on “visual social media” like Instagram, Snapchat, and Pinterest since that is where the youth are increasingly found. As for a Micro-Influencer, each of these individuals has gained a smallish but dedicated following (1,000 – 25,000) due to a variety of motive reasons. Their followers are very devoted to them and devour their every post.

Think of an influencer as a “cult brand” as defined in class, since each stands for a set of specific values, has gung-ho followers, and they and their interactions operate very much below the public radar. Consequently, these special social media users are very compelling to marketers who are looking to leverage them in the branding and marketing of their offerings. They are now using influencers to make subtle or not-so-subtle endorsements often using rich, visually appealing photos and videos (called “micro-content”). It can truly be said that these amateur MicroInfluencers have achieved a sort of “micro-stardom” within their own social communities. It is worthwhile to note here that the rules of consumer behavior are being entirely rewritten by these unknown influencers on the visual social networks, which may offer directions for new branding practices in the future.

Based on this introduction, select a Micro-Influencer who fits the above description.

Then answer the following. You are asked to address the following questions (in order):

(1) Discuss your selected Micro-Influencer and their social space in terms of their personality, back-story and cachet. What factors have made him or her into a trusted influencer whose opinions carry weight within the social community? Be as clear and specific as possible with actual evidence. Also, provide a photo of this person in the Appendix.

(2) Which brand or brands are leveraging this person in their marketing? How is the marketing being conducted? Is that subtle or overt? How does this Micro-Influencer help the brand(s) in their story-telling, engagement, authenticity, topical specificity and personal connections with followers. Feel free to cite actual social media conversations where necessary to illustrate your answer.

(3) Next, state the concrete ways the brand(s) above have actually benefited from using the Micro-Influencer in their marketing.

(4) Finally, based on what you observed and researched about this Micro-Influencer and their tactics, provide 3-4 lessons your Micro-Influencer has to offer their peers (i.e. other MicroInflencers) in terms of managing followers, building connection, gaining trust, and brand marketing. These lessons should be clear, specific, and actionable. The lessons can be bulleted as complete sentences, each with a brief explanation.

You have considerable latitude in your choice of the Micro-Influencer. Make sure that he or she is micro not macro using the number criterion(<25,000 followers). You may not discuss your selection with anyone else. This application paper is individual, and is limited to THREE typed pages, exclusive of references, photos, or web shots. Pay attention to grammar, spelling, sentence construction and APA referencing when developing the paper since they will also be graded.

PLACE THIS ORDER OR A SIMILAR ORDER BELOW TO GET AN AMAZING DISCOUNT. See also, capstone project assignment help in UAE, UK, USA