Public Relations Crisis Management Plan

Public Relations Crisis Management Plan

This is an individual project designed to strengthen the student’s

knowledge and understanding of corporate communications and public

relations in the context of crisis management. Students will be required to

apply effective problem-solving skills in the critical analysis of key

concepts and the demonstration of creativity and innovation in their

application of theory to practice. In doing so, students will develop a

written crisis management plan relating to a hypothetical case example. A

detailed outline of this assignment will be available at learning@griffith

during Week 1. Shown below are the broad marking criteria associated

with this piece of assessment, which need to be covered in the written

report of approximately 2500 words.

This piece of assessment addresses Learning Outcomes 1, 2, 3, 4 and 5.

Graduate skills enhanced through this piece of assessment are effective

written communication, critical evaluation, problem solving and creativity

and innovation.


Situation analysis and background research 10

Creative approach and justification for strategy 10

Integrated media communications plan 20

Media release  5

Overall presentation and clarity of report  5

Total 50 Marks


1. All assignments submitted for grading must be word processed. Students must be able to

produce an electronic copy of all work submitted, and be able to resubmit if requested by the

Convenor. Students are expected to retain copies of all assessment items submitted until a

final grade for the course has been awarded. Creating a backup of all your computer files is

highly recommended.

2. Assignments received by fax, e-mail, or any other form other than hard copy (unless

specifically advised by the course convenor) will NOT be accepted. Refer to "Unit"

Section on Late Submission Assignments

3. SafeAssign is an online text-matching service available through the course

Learning@Griffith site. It enables students to submit electronic versions of their assignments

via the internet, and generate a text-matching report. This service is designed to aid in

educating students about plagiarism and the importance or proper attribution of any

borrowed content. It is recommended that all students utilise this service prior to submitting

a hard copy of their assignments. A student user guide is available at the following site:


4. Citation and referencing format should conform to the GBS guidelines both in the body of

your paper and its attached reference section. Please check with your convenor to confirm

the required style (ie. APA (American Psychological Association) or Harvard) and refer to the

GBS Resource Bank for correct referencing format.

This assessment item:

 is a school based activity

 is an individual activity

 includes a self assessment activity


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