TMA 02 Business and accounting: Case study – Zara and H&M

TMA 02 is made up of three parts: Part A, Part B and Part C. You need to complete all parts of the assignment.

Part A: Case study – Zara and H&M

Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no more than 1500 words.

Read through the case study and answer the following questions:

1. Using appropriate concepts and theories from Block 2, Session 3 and 4, identify and discuss three main threats and three main opportunities that should be considered by fast fashion retailers such as Zara and H&M. (25 marks)
2. Using the concept of the bullwhip effect explore how Zara and H&M can tackle harmful effects during the pandemic and post-pandemic period. (25 marks)

From a marketing perspective, what are the benefits and challenges for Zara and H&M operating globally during the pandemic? (25 marks)

Part B: Block 2 mind map

Part B of this TMA will be marked out of 15 marks.

Create a mind map showing how the main themes and concepts from Finance relate to each other in a global context. Your mind map should be no more than 250 words.

Part C: Demonstrating your skills and knowledge development

Part C of this TMA will be marked out of 10 marks.

Attach one of your answers to one of the activities in Block 2 and write a short commentary in no more than 250 words explaining how it would demonstrate to an employer your improved skills and/or knowledge of business and management. Note that your answer to the Block 2 activity does not count towards the word count for Part C, but your commentary on it does

Part A

Question 1:

This question asks you to use appropriate concepts and theories from Block 2, Session 3 and 4 to identify three main threats and three main opportunities to be considered by fast fashion retailers such as Zara and H&M. Block 2, Session 3 looks at international operations and the challenges to manage operations situated abroad; the way an international supply chain such as in the case of H&M and Zara are structured; how local decisions can have an implication to different parts of the fashion supply chain; which are the implications to move production from one location to another and others. Both fast fashion retailers (Zara and H&M) are operating in a global context.

Block 2, Session 3 discusses various aspects that look at the benefits of supply chain management; aspects of supply chain integration from vertical to horizontal integration; aspects of outsourcing that are relevant to the case of fashion, and more specifically fast fashion operations; gives an understanding of what the bullwhip effect is in the context of supply chain; tackles the issue of collaboration and supplier integration and others.

All these aspects can be observed from the context of the fast fashion case study.

Twelve marks will be awarded on the basis of the appropriateness of the three main threats and three main opportunities that you have identified (two marks each) in the case of fast fashion retailers such as H&M and Zara; there are no standard answers, but you should make sensible and reasonable points. The other 13 marks will be awarded on the basis of your discussion using appropriate module concepts and/or theories presented in Session 3 and 4. Give a theoretically sound explanation of the points you make about threats and opportunities by referring to some of the concepts highlighted above and captured in the case study. Marks will be assigned on the basis of the coherence, quality and appropriateness of the arguments made

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