Toro’s strategy, approach, competition, and external environment

Toro is a leading global provider of turf and landscape maintenance equipment, irrigation

solutions. It offers care services for sports fields, golf courses, agricultural fields, public green

spaces, commercial and residential properties. It was founded in 1914. The company’s global

headquarters are at Bloomington, Minnesota in USA. The company enjoys a global reach of over

90 countries. As of October year 2011 the company had roughly 4,700 workers worldwide

(torocompany.com, 2011, p.2). The company realized revenues of an impressive $ 1.9 billion

during 2011 financial year ending in October (The New York Times, 2012).

Toro’s strategy, approach and competition

The company approach to business is customer centered. This approach forms is the core

of its competitive advantage. The company commits itself to provision of products that meet and

surpass customer’s performance prospects while at the same time safeguarding the environment.

These products include their numerous water-conserving technologies, advancement of fuel

efficiency and reduction of emissions by using hybrid advanced battery, propane and hydrogen

fuel cell technologies. The company also commits itself to elimination of waste and increasing

efficiencies in its operations. For instance, all of its global manufacturing outlets recycle,

aluminum, plastics, steel, and cardboard packaging. Majority of its expert products are shipped

in returnable steel cases in order to reduce wood packaging waste. In its paint systems, the

company recycles water via a wastewater treatment method and recycles powder (paint) coating.

The company’s apparent investments in advanced technologies have helped it to lower energy

usage and improve its overall quality and productivity. In short, Toro’s approach to business is

founded up on an apparent commitment to sustainability. This in turn resonates well with its line

of business which touches directly up on the well-being of the environment.

Toro’s commitment and ability to meet and satisfy its customers’ needs and satisfaction

is grounded in its internal commitment to employee satisfaction. The company’s superior

customer service, as well as, overall success in business, is certainly an outcome of it apparent

strategic planning, strategic management, and well designed marketing schemes that are

informed by concrete knowledge of the target markets. A global reach of 90 countries is a no

mean feat given the high cost of manufacturing its products.

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